Tips to troubleshoot your technical SEO

Stumped by a technical SEO issue? journalist Patrick Stox has some tips and tricks to assist you diagnose and solve some common issues.

There square measure several articles stuffed with checklists that tell you what technical SEO things you ought to review on your web site. this can be not one in every of those lists. What i believe individuals would like isn’t another best follow guide, however some facilitate with troubleshooting problems.

info: search operator

Often, [info:] will assist you diagnose a spread of problems. This command can allow you to recognize if a page is indexed and the way it’s indexed. Sometimes, Google chooses to fold pages along in their index and treat 2 or additional duplicates because the same page. This command shows you the canonicalized version — not essentially the one mere by the canonical tag, however rather what Google views because the version they require to index.

If you explore for your page with this operator and see another page, then you’ll see the opposite uniform resource locator ranking rather than this one in results — essentially, Google didn’t need 2 of identical page in their index. (Even the cached version shown is that the alternative URL!) If you create actual duplicates across country-language pairs in hreflang tags, for example, the pages is also pleated into one version and show the incorrect page for the locations affected.

Occasionally, you’ll see this with hijacking SERPs further, wherever associate [info:] search on one domain/page can truly show a totally completely different domain/page. I had this happen throughout Wix’s SEO Hero contest earlier this year, once a stronger and versed domain derived my web site and was ready to take my position within the SERPs for a jiffy. Dan Sharp conjointly did this with Google’s SEO guide earlier this year.

&filter=0 additional to Google Search uniform resource locator

Adding &filter=0 to the top of the uniform resource locator during a Google search can take away filters and show you additional websites in Google’s thought set. you may see 2 versions of a page after you add this, which can indicate problems with duplicate pages that weren’t rolled together; they could each say they’re the right version, for example, and have signals to support that.

This uniform resource locator appendix conjointly shows you alternative eligible pages on websites that might rank for this question . If you have got multiple eligible pages, you probably have opportunities to consolidate pages or add internal links from these alternative relevant pages to the page you would like to rank.

site: search operator

A [] search will reveal a wealth of data a few web site. i’d be longing for pages that square measure indexed in ways in which I wouldn’t expect, like with parameters, pages in web site sections i’ll not realize, and any problems with pages being indexed that shouldn’t be (like a dev server). keyword

You can use [ keyword] to ascertain for relevant pages on your web site for an additional check out consolidation or internal link opportunities.

Also attention-grabbing regarding this search is that it’ll show if your web site is eligible for a featured snip for that keyword. you’ll do that explore for several of the highest web sites to envision what’s enclosed in their featured snippets that square measure eligible to undertake and establish what your website is missing or why one is also showing over another.

If you utilize a “phrase” rather than a keyword, this will be wont to check if content is being picked up by Google, that is handy on websites that square measure JavaScript-driven.

Static vs. dynamic

When you’re addressing JavaScript (JS), it’s vital to know that JS will rewrite the hypertext markup language of a page. If you’re observing view-source or perhaps Google’s cache, what you’re observing is that the unprocessed code. These don’t seem to be nice views of what may very well be enclosed once the JS is processed.

Use “inspect” rather than “view-source” to envision what’s loaded into the DOM (Document Object Model), and use “Fetch and Render” in Google Search Console rather than Google’s cache to induce a much better plan of however Google truly sees the page.

Don’t tell individuals it’s wrong as a result of it’s funny within the cache or one thing isn’t within the source; it’s going to be you WHO is wrong. There is also times wherever you look within the supply and say one thing is true, however once processed, one thing within the <head> section breaks and causes it to finish early, throwing several tags like canonical or hreflang into the <body> section, wherever they aren’t supported.

Why aren’t these tags supported within the body? probably as a result of it might enable hijacking of pages from alternative websites.

Check redirects and header responses

You can create either of those checks with Chrome Developer Tools, or to form it easier, you may need to ascertain out extensions like airt Path or Link airt Trace. It’s vital to envision however your redirects square measure being handled. If you’re disquieted a few bound path and if signals square measure being consolidated, check the “Links to Your Site” report in Google Search Console and appearance for links that attend pages earlier within the chain to envision if they’re within the report for the page and shown as “Via this intermediate link.” If they’re, it’s a secure bet Google is numeration the links and consolidating the signals to the newest version of the page.

For header responses, things will get attention-grabbing. While rare, you will see canonical tags and hreflang tags here which will conflict with alternative tags on the page. Redirects mistreatment the communications protocol Header may be problematic further. over once I’ve seen individuals set the “Location:” for the airt with none info within the field and so airt individuals on the page with, say, a JS airt. Well, the user goes to the proper page, however Googlebot processes the Location: 1st and goes into the abysm. They’re airted to nada before they will see the opposite redirect.

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